Improved AP1 Irons Bring Different Experiences

Building upon the high technology design and resounding success of the original AP irons, Titleist AP1 712 Irons introduces the new high performance AP1 irons for avid golfers. The Titleist AP1 are multi-material, dual cavity irons that take the design mission of "Advanced Performance You Can Feel" to new heights.
The concept for the original Advanced Performance irons arose as a result of research that indicated serious golfers want performance with great feel, not performance at the expense of feel. The Titleist R&D team advanced research group has been conducting extensive sound and vibration analysis aimed at reducing the harsh lower frequency vibration that causes poor feel in irons. This research led to combining several technologies and materials in the back cavity of the new AP irons resulting in a new Tuned Feel System to take feel to a new level.

The new Tuned Feel System is a co-molded medallion of soft elastomer and aluminum plate. This insert has been specifically designed to improve the sound and feel of each new iron. For the thinner face, larger cavity AP1 a hotter, more lively feel has been enhanced.

The length of the shorter irons in the new Titleist 712 AP1Irons have been progressively reduced to ensure the classic look of the iron is retained. Titleist is also promising higher ball speeds on miss-hits through the improved technology within the steel head.

The stock shaft of the new Titleist 712 AP1 Irons is the True temper Dynamic Gold XP. The stock graphite shaft is the Tour AD by Graphite Design. The stock grip is the Titleist Tour Velvet by Golf Pride.

The Titleist AP1 712 irons feature two tungsten weights in the sole of the club that increases the MOI of the Titleist 712 AP1 Irons without having to make the head longer. This means that it is very forgiving for its size and Titleist say the shot disperson is smaller than the previous AP1 model. Certainly we found it to be very easy to hit and pretty forgiving, even if the trajectory was a little higher than the similar sized CB iron.

At address the heads look a little more compact and the topline appears thinner, but it actually is the same size, but looks smaller thanks to some extra polishing and visual tweaking. The sweet spot is not as big as the AP2s as yoiu would expect but the offset is smaller and this is an iron ideally suited to the low handicap player. Titleist are quietly confident that the AP1 will outsell the AP2 and with the 712 version of the Titliest AP1 iron we would have to say it has every chance with single figure golfers.