Over the last few weeks, the
Titleist Tour Department has been focused on building these iron sets to the
custom specifications of our Titleist Brand Ambassadors.
This week at AT&T, members of the Titleist Leadership and R&D teams will begin working with our players to show, explain, fit and test the new irons, a process that will continue over the coming weeks across the worldwide professional tours. The feedback we receive during this validation process influences the design and specifications of the Titleist products available in golf shops around the world.
We will continue to provide behind-the-scenes information and product details here on the Team Titleist blog throughout the seeding and performance validation process.
This week at AT&T, members of the Titleist Leadership and R&D teams will begin working with our players to show, explain, fit and test the new irons, a process that will continue over the coming weeks across the worldwide professional tours. The feedback we receive during this validation process influences the design and specifications of the Titleist products available in golf shops around the world.
We will continue to provide behind-the-scenes information and product details here on the Team Titleist blog throughout the seeding and performance validation process.
You'll have to wait about four months to try Titleist's new 712
Series irons, but pros at the AT&T National are getting their first chance
to hit the new AP1, AP2, CB and MB irons this week.
While the heads of the new AP1 irons are the same size as their
predecessors, their most significant new feature is a progressive blade length.
Titleist MB 712 Irons feature a
uniform muscle shape that provides more mass behind the impact area to achieve the
quintessential soft, solid feel. This weighting also produces consistent launch
angle, backspin and ball speed in order to provide precise distance and shot
control demanded by better players.
The Titleist MB 712 Irons are classic muscle back forged irons that deliver the
looks, feel and performance highly-skilled players demand. Forged from 1025
carbon steel with bright chrome plating, MB irons feature constant blade
lengths, minimal progressive offset and a thin topline for superior shot
making.
The classic design and traditional feel and
responsiveness of the new Titleist
MB 712 Irons will please even the most adamant
traditional iron enthusiasts.
Titleist decided not to release a
combo set, blending CB long irons with short Titleist MB 712 Irons.
“If
you do that, you’re assuming what the player needs, and we don’t want to do
that,” he said. “The fact that we can make those custom means that we don’t
have to make a pre-packaged set. Everyday golfers can go get fit for Titleist
irons and order a mixed set if they want.”
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